The Whisky Tasting Club

Still Crazy Launch

New online magazine

From September I am delighted to announce yet another new project – the launch of a new on-line magazine. Still Crazy will be the officials magazine of my newly-formed craft distillers’ association and will be published six times a year. As with my World Whisky Review, it will be produced in conjunction with Connosr and will publish every other month in the months when World Whisky Review is not published. Still Crazy will include feature on member spirits producers and provide the latest news from the world of craft distilling, taste and review new boutique spirits, and include analytical pieces on issues such as still size and the law, the main obstacles to craft distilling, how to distil, and the costs of distilling spirits. There will also be special features from our associated trade groups The American Distiling Institute and the Australian Distillers’ Association.

The new craft distillers’ association has changed its name after consultation with potential members and with companies House, and is registered as The Craft Distillers’ Association, or CDA. Recruitment starts next week but we already have 10 committed members and through overseas associations, about 400 associated members. The CDA will have four main aims:

* To lobby on issues relevant to members, particularly on a local level to help distillers launch and establish themselves

* To promote the positive image of craft distilling and focus on issues such as responsible drinking, quality over quantity, job creation, tax generation and tourism generation. This will be done through the bi-monthly magazine and trade press releases

* to promote craft distilling products through tasting events, mini packs of members’ products sold through The Whisky Tasting Club, and through promotions with associated bars, restaurants and hotels.

* to offer advice and support on anything from where to source equipment and grains to labelling, naming and tax and bonding issues through a website and members’ discussion forum

The Association will go ‘live’on September 1 – at the same time as the first issue of Still Crazy is published.

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