The Whisky Tasting Club

Wizards of Whisky

DOMINIC ROSKROW’S WIZARDS OF WHISKY CONSUMER AWARDS – SEPTEMBER 2012

Welcome to a brand new awards event representing world whisky in a fresh and exciting way.

Called The Wizards of Whisky (The WOWs), the new awards will be chaired and organised by world whisky expert Dominic Roskrow. They will not only bring an exciting and fresh approach to judging your whiskies, but will also offer winners the chance to take part in a unique whisky tasting tour and sampling opportunity so that whisky lovers can experience them. And the awards entrants will be provided with extensive coverage in one of the world’s biggest whisky magazines and THREE leading whisky websites. The awards, which will cover every region of the world except Scotland, will be held in September and whiskies will be judged by a new and exciting panel of judges who, unlike many of the other awards events, have extensive and specialist knowledge of world whisky.

How The Wizards work

We are now seeking entrants to the following categories:American whiskey

– bourbons American whiskey

– other styles American whiskey

– craft and specialist

– Irish whiskey

– blends Irish whiskey

– single maltIrish whiskey

– pot still Japanese whisky

– single malt Japanese whisky

– blends Japanese whisky

– blended malts Canadian whisky Australasian whisky

– cask strength Australasian whisky

– under 50% ABV Asian and African whisky

– cask strength Asian and African whisky

– under 50% European whisky

– Elsewhere

The closing date for entrants is August 31, 2012; whiskies will be judged by three different panels of judges over two days, with each panel specially selected for their knowledge of specific areas of world whisky and featuring retailers, writers and whisky experts.Whiskies will be considered for a top award of a Wizard, or for a gold medal. There are no limits as to how many Wizards and golds can be awarded in each category. From each of the seven world regions represented in the awards, one whisky will receive the title of Grand Wizard. From these seven one will be selected as the World Wizard of Whisky

Media coverage

The Wizards of Whisky are consumer facing awards. Entrants will be covered in the following ways:

* Over two issues of national British whisky magazine Whiskeria, in Dominic Roskrow’s World of Whisky section. Whiskeria is one of the world’s biggest whisky magazines, with a certified readership of 100,000

* With extensive coverage on THREE leading websites:-  World Whisky Review, Dominic Roskrow’s pet project and the leading website for world whisky coverage – The website of the newly-formed British International Distillers Association (BIDA). Dominic is Executive Director- At Dominic’s regular blogging site at The Whisky Tasting
Club, www.thewhiskytastingclub.co.uk

* With press releases to be distributed within the United Kingdom and to individual territories through IDA-associated bodies and associations such as the Distilleries Council of the United States (DISCUS) and the Tasmanian Distillers’ Association

* Through an open invite to drinks trade magazines such as Harpers and The Publican’s Morning Advertiser to cover the awards in their magazines/newspapersThe Wizards on tourDominic has linked up with online social networking site Connosr for a ‘Connosr Meets The Readers’ 12 date tour from October 2012 at which Dominic will present world whiskies in a two hour masterclass. All winners of a Wizard will be offered the
option of having their winning whiskies tasted at up to four of the 12 events, and gold medal winners at up to two.

THERE IS NO ADDITIONAL COST FOR INCLUSION, though companies will have to supply a bottle of whisky per winner per event.

The Wizards in the post

The Whisky Tasting Club supplies gift packs containing five 5cl miniatures with tasting notes by the WTC team, including Dominic. Winners of a Wizard or gold medal will be offered the option of supplying whisky for inclusion in special Wizard Winners packs, to be made available on the Club site in early November, in time for Christmas. THERE IS NO ADDITIONAL COST FOR INCLUSION.

Amazing value

So the Wizards of Whisky represent the most serious judging competition for non-Scotch whisky,  an unrivalled array of media outlets, a follow up ‘Taking The Wizards To The World’ tour featuring world whisky expert Dominic Roskrow, and the chance to be included in the ‘Wizards in the Post’ pack. And how much does this exciting, unique and genuinely different package cost?

Costs

For one entry           –    just £150 all inclusive.

For two entries        –    just £375 all inclusive

For three entries      –     just £500 all inclusive

Subsequent entries  –       just £100 per entry

 

TO ENTER PRINT OFF AND FILL IN THE FOLLOWING FORM

Name………………………………..

Address……………………………..

Contact telephone number……….

Brands entered…………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….

TOTAL AMOUNT:……………………………

 

PLEASE SEND

* Completed form

* Cheque for the whiskies entered

*One bottle of each entered whisky

 

Please send to the following address by NO LATER THAN AUGUST 31:

Dominic Roskrow

True Spirit

18-20 Thorpe Road

NORWICH

NR1 1RY

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